Where do I start?
One of the recurring issues amongst businesses which are looking into A/B testing is that one, they are not sure what they should change and two, what change should they make?
After all there are numerous elements to each page. To help narrow it down it’s best to give yourself an achievable aim, such as getting more people to click the link to my landing page.
By giving yourself a clear goal it not only becomes easier to monitor whether the change was a success but it’s also easier to determine what element of your site you’d like to work on.
A few examples to get you in the mood:
- Buttons: colour, fonts, positioning, style
- Images: size, positioning, comparisons
- Forms: necessary questions, formatting, length
- Sidebars?
- Navigation bar: Page titles, page merging, drop down menus
